Web Design | SEO | Digital Ads
Challenge
Clean & Pristine Services, Inc.’s website was in critical condition—a nearly invisible online presence with a white-on-grey color scheme, painfully slow load times, and just 12 site visitors in an entire year. But the issue went deeper than design flaws. Their marketing system wasn’t working — and the website, instead of helping, was holding them back.
Their website didn’t just need a fresh coat of paint — they needed to rebuild their entire marketing foundation.
I took a holistic approach, beginning with an in-depth consultation to understand their business goals, customer base, and long-term vision. The client needed a site that was modern, user-friendly, and editable without developer help. I got to know their preferences and brand voice, ensuring the redesign and marketing campaign felt authentic and aligned with their identity.
To keep things cost-efficient, I utilized high-quality royalty-free visuals and built a fast, responsive interface. On top of that, I advised and implemented a multi-layered strategy: an SEO program, an SEO-optimized site, and targeted ad campaigns on Google and Meta to drive immediate and sustainable growth.
Solution
My initial design inspiration came directly from the brand’s name. With a name like Clean & Pristine, the website had to be sleek, modern, and minimal — every detail needed to visually reinforce the brand’s promise of quality and professionalism.
The redesigned site includes live scheduling and real-time chat integration via HouseCallPro, allowing clients to book services instantly or reach out with questions. I also built out a clean, responsive blog to support SEO and drive organic traffic over time.
On the marketing side, I launched a targeted ad strategy across Google Ads and Meta, running A/B tests within a tightly defined geographic radius to maximize ROI. Combined with a consistent social media presence, these campaigns began producing measurable leads in just days.
For SEO, I implemented full on-page optimization — title tags, meta descriptions, image alt text, schema, and more — alongside local SEO strategies like Google Business optimization and location-specific keyword targeting. With the blog in place, we focused on high-intent service-related keywords to build long-term authority.
The result? A website that doesn’t just look good — it works hard for the business every day.
Solution
My initial design inspiration came directly from the brand’s name. With a name like Clean & Pristine, the website had to be sleek, modern, and minimal — every detail needed to visually reinforce the brand’s promise of quality and professionalism.
The redesigned site includes live scheduling and real-time chat integration via HouseCallPro, allowing clients to book services instantly or reach out with questions. I also built out a clean, responsive blog to support SEO and drive organic traffic over time.
On the marketing side, I launched a targeted ad strategy across Google Ads and Meta, running A/B tests within a tightly defined geographic radius to maximize ROI. Combined with a consistent social media presence, these campaigns began producing measurable leads in just days.
For SEO, I implemented full on-page optimization — title tags, meta descriptions, image alt text, schema, and more — alongside local SEO strategies like Google Business optimization and location-specific keyword targeting. With the blog in place, we focused on high-intent service-related keywords to build long-term authority.
The result? A website that doesn’t just look good — it works hard for the business every day.
Results
The custom solution delivered significant improvements for Clean & Pristine Services, Inc., exceeding their expectations and enabling them to achieve their business goals. The new booking plugin resulted in a 200% increase in online bookings, driven by a seamless user experience and integration with targeted advertising campaigns.
Additionally, the intuitive interface and responsive design led to a 83% increase in engagement time and a 60% increase in engagement rate, reflecting stronger customer interaction and satisfaction. By addressing the client’s specific needs and leveraging cost-effective tools, the project not only enhanced performance but also positioned the business for sustained growth.
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Your website should be an investment, not an expense. Contact us today to see how we can help your business thrive!