Custom WordPress Plugin
Challenge
Clean & Pristine Services, Inc. came to us frustrated with their existing online booking platform. It was expensive, inflexible, and underperforming — a poor fit for a company looking to grow. They wanted to run targeted ad campaigns and offer discount codes to attract new customers, but the platform simply didn’t support those strategies. Eventually, they turned to Wall Web Development for a tailored solution.
The solution needed to embed seamlessly into their existing WordPress site without disrupting the layout or branding. It also had to synchronize in real-time with the owner’s Google Calendar to avoid double bookings. A responsive, user-friendly booking interface was essential, along with automated notifications to handle confirmations and reminders without manual input. Finally, the system required an intuitive settings panel that empowered the business owner to manage services, pricing, and availability independently — without relying on a developer.
This project wasn’t just about replacing a tool – it was about creating a system that could scale with their business and align with their growth strategy.
Solution
To meet budget constraints and cut down on development costs, I leveraged Calendly’s free tier to interface directly with the client’s Google Calendar and securely verify appointment availability. To eliminate the need for expensive automation tools like Zapier, I built a custom Node.js server hosted on DigitalOcean, enabling secure communication between the client’s WordPress site and the Calendly REST API, while also automating appointment notifications.
What began as a hardcoded Gutenberg block was later refactored into a fully functional WordPress plugin for long-term flexibility and ease of use by the client. The plugin integrates seamlessly into the existing site while maintaining a minimal project footprint.
The plugin includes an intuitive admin interface that empowers the business owner to create, update, edit, and delete services independently. It’s also built with scalability in mind, supporting multiple service pages across different parts of the website—all managed from a single plugin.
Tech Stack
WordPress | Elementor| Google Ads | Meta Ads | A/B Testing | Google Tag Manager | JavaScript | PHP | Figma
Results
The custom solution delivered significant improvements for Clean & Pristine Services, Inc., exceeding their expectations and enabling them to achieve their business goals. The new booking plugin resulted in a 200% increase in online bookings, driven by a seamless user experience and integration with targeted advertising campaigns.
Additionally, the intuitive interface and responsive design led to a 83% increase in engagement time and a 60% increase in engagement rate, reflecting stronger customer interaction and satisfaction. By addressing the client’s specific needs and leveraging cost-effective tools, the project not only enhanced performance but also positioned the business for sustained growth.
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